HL CORP Industry Into A New CIS 

In 2013, Taipei International Bicycle Exhibition, long letter industry will be ready for a long time to identify the new corporate image (CIS) exposure, and in the Tianjin International Cycling exhibition to introduce a new planning exhibition space and products. With the bicycle industry with the growth of industrial Nobutaka, integrated product development, production process, product development planning, and synchronize planning enterprise overall packaging image, to create a new corporate identity system depth! Xinlong industry in 2013 to 2014 years, will be fully into the new visual image, brand new Logo, unlimited rotation, sustainable forward and perfect balance development elements of enterprise and industry integration in the industry, consumers are looking forward to providing better quality products, and strengthen the competitiveness of the goods.

HL Corp industry founded ZOOM brand

HL Corp, Ltd. was founded in 1990 years, and create ZOOM for the company's product brand. Because of the company's products of good quality, timely delivery, reasonable price and excellent reputation, has a good reputation in the industry, and with the development of the company gradually, a large number of products exported to Europe, America, Chinese, and Asia, ZOOM has developed into a world famous brand, and won the 2004 annual most influential brands in Shenzhen, in 2008 fifth Shenzhen famous brand, Shenzhen famous brand in 2010 eighth.

Unified image to enhance brand identity

Since the company and the ZOOM brand was founded in different stages, according to the overall social, economic and cultural development, market trends and different stages of the company's positioning needs, revision upgrade to the company's image and brand LOGO CIS. In order to make the ZOOM brand will bring consumers a more distinct and unified image, corporate image and brand new vitality, this year by the general manager Liao Xuehu led, set up brand promotion department, to redesign the company's CIS and LOGO brand, by the person responsible for the planning and implementation of advertising, marketing and brand promotion, let the industry and consumers have a new perception and evaluation of the ZOOM brand, to further enhance ZOOM brand positioning.

The future of ZOOM brand will focus on the use of bicycle accessories company products. This year, in addition to the company's CIS and LOGO brand new design, and will focus on efforts to further enhance the proportion of own brand products, in the product level to do promotion, such as in the past do handlebar aluminum clad carbon fiber, now direct fiber, part of the former front fork with iron, riser, the tube is mainly aluminum, will gradually increase the proportion of Aluminum Alloy products, and a large number of imported products of magnesium alloy. The future will be brand commercialization, Shenzhen letter lung will be launched around the goods, from China's domestic market to start, improve Chinese consumers' brand recognition of ZOOM.

Now, consumers buy a bike China level rose very rapidly, consumers not only look at the price, but will require better products, like the handlebar have more functionality, special specifications, fork to do functional products, is a box type structure, self-lubricating bearings, inner and outer tube between the sliding sleeve precision improved, basically can deadlock, preloading adjustable, adjustable rebound, the company product level must constantly upgrade to meet the needs of consumers.

In addition, long letter industrial development so far, has been a sizeable enterprise body, in addition to this external enhance corporate image, but also for the determination of the letter of all the people and the development of a hundred years of faith firm belief. Xinlong Industrial General Manager Liao Xuehu said: Xinlong industry has been in the bicycle industry for many years, will continue to follow the industry and consumer groups to grow and thrive. Continuous progress is the core power of long letter industry, never satisfied with the quality of the letter is firm belief.

Correspondent HL Corp editor